BASED IN BERLIN
At the heart of Berlin, where creativity meets individuality, our brand was born. Founded by influencer and style icon Janine Wiggert, we are driven by a passion for fashion that celebrates bold self-expression and effortless elegance.
Inspired by the dynamic energy of the city, we create timeless pieces designed for the modern woman who isn't afraid to stand out.
With a commitment to sustainability and quality, we believe fashion should not only look good but feel good, empowering you to embrace your true self in every outfit. Welcome to a world where confidence, style, and consciousness come together.
Let’s rewrite the rules of fashion, together.
BY JANINE WIGGERT
I’ve been obsessed with fashion for as long as I can remember. As one of the first influencers, fashion is a part of my daily life for years—it’s how I express myself and connect with others.
For me, fashion isn’t just about looking good—it’s about feeling good, too. That’s why my brand is built on two core principles: cutting-edge designs and premium quality. I believe every piece you wear should not only make a statement but also stand the test of time.
After years of presenting fashion, I now feel ready to work behind the scenes and switch sides. It’s exciting to create and curate pieces that represent my own vision of style.
Fashion is personal, and through my brand, I want to inspire others to express themselves confidently and authentically.
